Apple is really meaning a serious business in the music industry now. After it acquired Beats Music and Beats Electronics founded by acclaimed rapper Dr. Dre and Jimmy Iovine, for a staggering $3 billion in May last year, it is all set to use the analysis prowess of Musicmetric to rev up it's music analytics horsepower after latter's acquisition sometime last year. The acquisition of Musicmetric was shrouded in complete silence since Apple made no buzz about it or how much bucks it shelled out. The Guardian reported that Apple earlier said in a statement, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan”. Apparently, the fog was lifted when Gene Daniel Levoff, VP of Corporate law at Apple was appointed director of Musicmetric and its address was changed to Apple's Europe address - 100 New Bridge Street in London. Musicmetric, launched in 2008 which was already a $5 million company as Semetric by 2013, helps artists, labels and music industry related professionals keep a track of all streaming data in the internet, from playing it on iTunes or YouTube, to BitTorrent downloads to the track being referred/shared on social networking sites like Facebook. Apple re-entered the music streaming playground after buying Beats. It also brought in Beats' top execs, including Dre and Iovine, to the Apple ecosystem for giving its music streaming services a considerable thrust. It's also interesting to note whether or not Apple will still use Musicmetric to keep a track of stream data YouTube, Spotify and other social networking sites, since they are rivals of Apple. One possible strategy of Apple is to use Musicmetric for analyzing all music streaming data on all Apple products, and data mining these results using Musicmetric to set things in favour of Apple. Apple already has major plans to integrate Beats with all Apple devices and provide a more consumer friendly music streaming service. Though Beats is yet to be featured as an app in iOS, it's expected that in the coming mmonths Apple will exploit Beats to combat the likes of Samsung. Apple has made its intent clear on recreating its position in the music industry for sure now. It still remains to be seen how exactly will Apple use Musicmetric and integrate it into its devices.