All this will change now. The company is finalizing plans to become a serious player in India, which is being seen as a strategic and one of the most promising markets globally. And, it will only strengthen from here as the expansion starts and picks paceThe source said Apple has "tentatively approved" the expansion proposal and will give a final go-ahead very soon. "These new stores will be smaller in size and could range from 300-600 sq ft against over 2,000 sq ft size of existing stores in bigger cities." A franchise model is likely to be adopted and could be spearheaded by Redington. Apple is also expected to increase spending for direct advertising in India, apart from publicity undertaken by its distributors.
The Cupertino Giant is all set to enter the Indian market with a bang. With the company's net valuation well above $700B, according to a source at TOI, Apple has nearly 500 exclusive stores planned across India. Apple has been in India for a while now currently operating through two key distributors - Redington and Ingram. As of now, the company has no official store in the country with the products being sold by Authorised Apple Resellers and being serviced by Apple Authorised Service Centres. For those who are wondering what an Exclusive Store is, well, think of it as an Apple Mall. People can browse through the entire product catalogue and choose their preferred accessories. The best part, Genius Bars. A Genius Bar is your one stop for all your Apple related woes. Be it hardware or software, the employees will guide you with anything. This is going to be so much better than the crappy service centers they have been operating here. The company sold around one million phones in India in the year ending September 2014 and expects the volume to triple this year and top 3 million. India has always been under Samsung's stronghold. According to the source: