Starting Today, Apple has officially started broadcasting its own 24-hour Beats 1 Radio Station. Beats 1 comes built-in the new Music App found in iOS 8.4. Apple plans to promote new artists and songs, enhancing discovery for music lovers with the new Beats 1 Radio Station. LA DJ Zane Lowe, whom Apple smartly poached away from BBC, hosted the first broadcast and will stay on the air until 2 p.m. Eastern. London's Julie Adenuga will come on at 3 p.m., while New York's Ebro Darden will take over at 6. The first celebrity show will be hosted by St. Vincent at 10. (via AppleInsider) Apple had been negotiating with huge artists like David Guetta, Drake and Pharell Williams for hosting guests and shows on the radio station. To what extent did they succeed? Well, we'll know for sure in the upcoming days! Beats 1 is free for all iOS users running the latest version of iOS. Give it a go and tell us what you think about it in the comments!