BlackBerry’s struggle is well documented. When BBM(BlackBerry Messenger) was launched on Android and iOS mobile platforms in October 2013, it’s initial release was dogged by technical difficulties. While it lost, heavily, in the consumer battle, it has definitely carved out a niche in the heart of business users.
Despite its losses, BlackBerry Messenger still has around 90 million active registered users. And now BlackBerry is focusing on the Google’s wearable platform- Android Wear. A demonstration was held at CES this week presenting the integration of BBM and Android Wear.
The integration of BBM to support wearable technology is just one way we’re expanding the capabilities of our portfolio and delivering exciting options for customers to easily access BlackBerry’s cross-platform technologies.
Herman Li, Senior Vice President, BBM Engineering and Product Management, BlackBerry.
With Android Wear, BBM users will be able to receive alerts when new messages come in while being able to see the sender with an option of choosing to preview or view the message. They can also respond to messages hands-free using Google Now or send a pre-defined message.
This foray of BlackBerry into wearables is definitely an interesting turn. While wearables have yet to prove that they are here to stay, Smartwatches are estimated to ship more than 28 million by 2015 and more that 60 million by 2017, according to research outfit Canalys. If BlackBerry succeeds in its aim, this could be a huge success as up till now, the wearable technology has been heavily consumer focused.
While a specific date has yet to be declared, representatives state that BBM support for Google Android Wear Platform will be available in early 2015.