Disney Consumer Products is transforming the future of our industry by integrating storytelling, play–and now learning–to create deeper, more engaging experiences for kids and families. For more than 80 years, Disney Publishing has created stories for children that foster a love of reading and inspire their natural curiosity and with Disney Imagicademy, we are taking the next step and offering parents a learning product unique in the marketplace today. We tapped a panel of top-notch education experts to help us create Disney themed, cutting-edge learning products that kids can both learn from and enjoy playing with.Finally, Sellinger noted that Imagicademy could circumvent the all-too-common situation of parents asking their kids, “What did you learn in school today?” and getting a shrug in response — because those parents can now open their companion app and see for themselves.
Disney, on Thursday launched Disney Imagicademy, a new learning platform aimed at 3 to 8 year olds to inspire learning by creating, doing and making. Eventually, 30 plus app-based experiences will be available, the first app will be available starting Dec. 11 through the Apple App store. For the inaugural, Disney is launching an iPad app called “Mickey’s Magical Math World” on Dec. 11, focused on math-based activities such as counting, shapes, logic and sorting. Within the app, there are five add-on activities such as “Minnie’s Robot Count-Along” and “Goofy’s Silly Sorting". The basic app is free to use, but the enhanced activities cost $4.99 each or $19.99 for all five. Future apps, on subjects ranging from life science using characters from Disney’s “Frozen” to creative arts, will be similarly priced. The apps are ad free, which will be a relief for parents tired of accidental purchases made by their kids. Here is a sneak peak at each of the learning experiences available in Mickey’s Magical Math World: Bob Chapek, president of Disney Consumer Products states: