Flipkart Ping is a 'Social Shopping' platform. It is basically a symbiotic relationship of instant messaging and online shopping, where the instant messaging allows us to stay in contact with our friends while shopping. It allows its user to select and add people from their phone books and shop with them. Ping comes with the motto: Drag. Drop. Shop! Simple as that. Pulkit Soni, CPO Flipkart, gave a very interesting example at the launch which demonstrates the intuitiveness of Ping! Suppose you like a T-shirt or maybe a shoe. You "Ping" your friends, send them the picture of this product, chat with them and decide on it or better still, if you are planning to buy a gift for your friend's birthday or anniversary and you are not able to decide on the gift. Now instead of calling your friends to your home or planning a meeting to the gift shop Just Ping them. Use Flipkart to select the gifts you like, Ping the products and then decide what's best suited. All this without ever leaving the app itself! No more screenshots, copying links and using a plethora of apps for the same!
Flipkart did cash in on the Indian mentality. Pay COD, and change if it is defective! Look where they are now! #FlipkartPing— Ritvij Pathak (@discipleoforton) August 25, 2015