In a special media event held on Tuesday in New Delhi, Flipkart unveiled a new, interactive way of Social Shopping inconspicuously dubbed as, Flipkart Ping. Flipkart Ping redefines the online shopping experience. It makes shopping an interesting, social activity rather than the boring, monotonous lonely procedure that the average online shopper is used to.
Before the arrival of e-commerce websites, shopping was never the way it is now. Shopping was meant to be a family gathering of sorts. A group of close friends would gather or people would go out with their families. People would proceed to select the clothes, haggle with the shopkeeper for hours and make them surrender (if the shopkeeper didn’t manage to win first). The trial rooms, the lies! The dress one bought was not only of one’s choice but it was the choice of the whole family.
Since the inception of e-commerce websites, shopping has lost its essence. It has become this monotonous process. People have become even lazier. No one wants to go to the shops anymore. People prefer the comfort of their couch, open a site, select a product, click on buy and voila, the shopping is complete in under 10 minutes (if you discount the time taken to select the particular product). To add to this, the app frenzy has taken the audience by a storm. People are going mobile and what’s better than an app for all their shopaholic cravings!
I agree that it is an easier and effective and saves loads of time, but, and there’s always a but, where is the fun in that? What’s more, not everyone has access to such comforts. Some don’t have resources, some have the online shopping “phobia.” Flipkart cashed in on this opportunity and has managed to increase its user-base to nearly 50 million (August 2015). And they are back again with this new fangled way of experiencing social shopping!
Flipkart did cash in on the Indian mentality. Pay COD, and change if it is defective! Look where they are now! #FlipkartPing
— Ritvij Pathak (@discipleoforton) August 25, 2015
Flipkart Ping is a ‘Social Shopping’ platform. It is basically a symbiotic relationship of instant messaging and online shopping, where the instant messaging allows us to stay in contact with our friends while shopping. It allows its user to select and add people from their phone books and shop with them. Ping comes with the motto: Drag. Drop. Shop! Simple as that.
Pulkit Soni, CPO Flipkart, gave a very interesting example at the launch which demonstrates the intuitiveness of Ping! Suppose you like a T-shirt or maybe a shoe. You “Ping” your friends, send them the picture of this product, chat with them and decide on it or better still, if you are planning to buy a gift for your friend’s birthday or anniversary and you are not able to decide on the gift. Now instead of calling your friends to your home or planning a meeting to the gift shop Just Ping them. Use Flipkart to select the gifts you like, Ping the products and then decide what’s best suited. All this without ever leaving the app itself! No more screenshots, copying links and using a plethora of apps for the same!
Ping is an amazing feat by Flipkart and they proudly market as being Made in India! It’s actually one of the very few companies in the world who have started exploring “deep-linking” again!
PS: We have 10 lucky Flipkart Ping invites for a giveaway! Give us a shout in the comments section and share this post to enter for a chance to win one!
Editor’s Note: All that remains is the haggling with the vendor part! Paytm already has a kind of implementation of it! Your move, Flipkart!