India’s largest e-commerce website, Flipkart and its acquisition Myntra are both planning to become app-only websites, according to reports.
Both Flipkart and Myntra have closed their mobile websites. They are now planning to completely be app-only websites by soon drawing the curtains on their desktop websites too.
The move has come after Flipkart said that, it had realized that more and more customers use the Flipkart app to shop for products which has eliminated the need for m-websites to exist. It also hinted that being an app-only website is the smart way forward.
Over the past year we have come to believe that we can serve our users much better through our apps simply due to the flexibility it offers. With the app, customers can stay logged in to Flipkart at all times. This helps them save time and get smoother and faster checkouts. Our app is designed to work relatively well even in low bandwidth conditions compared to the m-site
Flipkart’s acquisition Myntra is already a completely app-based website. Nearly 90% of the purchases made through Myntra are made through the Myntra app. This has eliminated the need for a desktop website to exist and the pain taken to maintain one.
Mobile and desktop websites are increasingly becoming more and more irrelevant and Indian consumers have showed that they are adopting the app way faster than consumers in the US and even China
said Myntra’s Chief Strategy Officer, Prasad Kompalli.
However, Flipkart would not jump into the waters before testing it. It has made the mistake one too many times in the past, starting with “The Big Billion Day” on 6th October last year, which turned out to be its biggest ever mistake. Flipkart was unprepared for the avalanche of customers and lost a few loyal shoppers due to its website crash.
Hope the home-grown e-commerce site takes calculated steps before going for that ‘one giant leap’.