The Indian e-commerce giant, Flipkart is expected to shut down their website by year end according to senior officials. Flipkart is expected to follow its unit Myntra’s plan of going all mobile app based company.
Michael Adnani, vice president, head of retail and brand alliances said,
Last year, we had more on the app, but still did our web and desktop. In the next year or so, we’re going to be only mobile, A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us,
Flipkart has 40 million registered users and about 60% of their purchases comes from mobile based Application platform.
India is the third largest online market in the world with 283 million people accessing the internet. The figure is expected to rise up to 580 million by the end of 2018.
Flipkart handles 8 million shipments a month out of which two third comes from rural areas and towns. Flipkart also dominates the e-commerce business in India competing with Snapdeal and Amazon.
Myntra’s mobile based business was higher than Flipkart’s in the last year which led to Flipkart making it only App based and thus it is plausible to interpret that Flipkart will also follow the same trend as Myntra’s.
Flipkart acquired Myntra last year for Rs. 2,000 crore.