We Indians have known for long that data charges are a bug headache in India – a combination of sluggish speed and high tariffs. But fret not, Google is planning to get more developers in emerging smart phone markets like India, Indonesia, Egypt, Thailand besides others, to practice zero rating, which will enable users to download certain apps independent of data charges.
Zero rating, though not a new concept, is not much popular in India among developers, baring big names like Facebook. In this method, there’s an agreement between the app developer and the ISP in which certain amount of predetermined data involving the app through that ISP is provided free of cost. So, if an app to book movie show tickets has a zero rating agreement with an ISP, then whenever you book tickets using that app using that ISP, you’re not charged on the basis of regular data tariff.
Google says that in emerging markets like India, this big gap between data charges and the customers’ willingness to pay is a big set off. It has agreed to intermediate between more Indian developers to get this practice rolling in India, which will see the rise in more smart phone usage as users will download more apps for free.
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