Taiwanese smart phone manufacturer HTC, on Tuesday, unveiled three devices including a new premium 4G smart phone One M9 Plus priced at Rs 52,500 which will be available from May.
“The One M9 Plus will be available in India for Rs 52,500. It will be available next month. We are close to our target of 7 per cent sales volumes in India and expect to reach 10 per cent by end of this year,” HTC President of Global Sales and Chief Financial Officer Chia-Lin Chang said in the national capital.
He said that company will expand product portfolio to comfortably achieve the 10 per cent market share. New devices are on the horizon for HTC that will be 4G enabled and will be priced below the 20k mark.
“We are planning to come up with more 4G smartphones which are likely to be priced below Rs 20,000. In addition, we hope to bring our wearable devices in India,” Chang said.
“HTC has enhanced display, audio experience and design in One M9 Plus compared to previous models. It comes with 5.2 inch screen which has 2K resolution“, HTC South Asia and India President Faisal Siddiqui said.
The M9 Plus has 3GB RAM and 32GB internal storage version. The storage is expandable up to 2 terabyte with help of external memory card. There is a 20MP snapper as well for those critical shots.
When asked about HTC’s strategy to raise sales in India where low-cost sets are running out of stock in few minutes, Chang said, “We don’t do opportunistic sales tactics. We want to be looked as stable brand. If we create demand we should be able to meet the demand and ensure good after sales service.“
The company also announced insurance plan for its phones, HTC Advantage, which will cover accidental and liquid damage, provide free pick and drop facility in case of complaints.
Siddiqui said that the company will start selling HTC One E9 and HTC Desire 326 G in second half of May and prices of these devices will be shared close to their launch time.
If you are confused, you should know that there are major differences between the HTC One M9 Plus specs compared to the regular One M9. The HTC One M9 display is a 5 inch FHD Super LCD3 display whereas the HTC One M9 Plus display is a larger, 5.2 inch Super LCD3 panel with a QHD resolution of 1440*2560 which add up to 534 ppi pixel density.
While the One M9 specs include a 64 bit octa core Snapdragon 810 CPU, backed by an Adreno 430 GPU and 3 GB RAM, the HTC One M9 Plus specs include an octa core Mediatek MT6795T CPU, backed by PowerVR G6200 GPU and 3 GB RAM.