Taiwanese smartphone manufacturer, HTC, has planned to launch a handset for "India only" in the third quater of the year. HTC is also considering manufacturing mobile phones in India as a part of MakeInIndia program. Chia-Lin Chang, president of global sales and chief financial officer of HTC told ET:
We have a third-quarter plan for our global launch in India to introduce a device which is especially designed for the Indian consumer
According to Chia-Lin Chang HTC will price this new handset at Rs 15000-20000, a range that has been helped HTC a lot in growing for the past one year. He also added, India will be the test bed for the device that the company will later launch in other markets across the globe. The Indian market is extremely critical for HTC, he said, adding:
"We were the first company to bring an Android smartphone to the country. The Indian market is something that teaches us about new trends, which is always helpful. If we are able to serve the Indian market well with the right strategy, we will be able to serve the global market well." Chang also said that HTC can consider launching a smartphone priced under Rs 10,000, but the company currently focuses on ensuring a better experience for the end-customer.
"For Rs 10,000 and below segment, we will be going slightly slower because we want to ensure better experience," he said.