In the wake of the notoriety Uber has garnered in recent months regarding its controversial privacy policies, the company roped in the independent law firm, Hogan Lovell, to analyze it’s current policies and suggest improvements.
Hogan Novell says, “We found that Uber has put in place appropriate privacy governance. The Company has a comprehensive Privacy Program and hired an experienced Managing Counsel for Privacy in August 2014 to unify and formalize the Company’s approach to privacy. The Managing Counsel reports directly to the General Counsel, a member of the Leadership Team. After reviewing Program documents and interviewing relevant Uber personnel, we found that the Program is reasonably designed to protect the privacy and confidentiality of Consumer Data and address the risks associated with the Company’s collection, use, and disclosure of Consumer Data. The Managing Counsel for Privacy continues to direct the design, implementation, and enhancement of the Privacy Program.”
They also added, “We recommend that Uber enhance its privacy by design program by further formalizing the existing privacy review of products prior to launch”.
Uber’s CEO, Travis Kalanick, said, “At Uber, protecting the personal information of riders is a core responsibility and company value. Delivering on that value means that privacy is woven into every facet of our business, from the design of new products to how we interact with riders, drivers and the public at large. We will continue to make it a priority to ensure that everyone at the company understands just how critically important it is to build and protect this trust with all of these constituents.”.
A full report of the analysis can be found here.