Facebook has launched a new lighter Android app for low-end mobile devices aptly named as ‘Facebook Lite’.
As reported by TechCrunch, the app has been launched in Nepal, Bangladesh, Vietnam, Nigeria, Sri lanka, South Africa and Sudan. Facebook Lite has been launched in these areas because a large proportion of users from these areas use low-end Android phones.
Facebook Lite is only 252 kb in size and based on Facebook’s very own Snaptu freeware application. Facebook Lite only requires your phone to run Android 2.2 at the very least.
Facebook Lite promises quick load times with less mobile data usage and it also includes messaging features.
Facebook Lite app has already crossed 10,000 downloads, with a rating of 4.6 from an initial 693 reviewers and also received positive tweet reviews.
According to a report released by the GSMA late last year, the majority of Internet users in Africa will still be using 2G until 2020, which means the launch of Facebook Lite a very smart move for the social networking company to tap into and capitalises.
This isn’t Facebook’s first initiative in emerging markets. The company’s Internet.org is designed to give users in Kenya, Colombia, Ghana, Tanzania and Zambia free access to Web content and Facebook.