Philips recently launched GoPure Compact 110, it's answer to the growing in-car air pollution. With India's capital, Delhi, being declared the most polluted city in the world by the World Health Organization (WHO), the need to draft strict measures to bring the pollution index within limits has escalated quite rapidly. GoPure Compact 110 is a healthy and efficient solution to eliminate in-car pollution. It is equipped with a powerful multi-functional, multilayered filtration technology dubbed the SelectFilter which eliminates 99% of the in-car air pollutants and prevent multiple respiratory illnesses like asthma, bronchitis etc. Speaking on the launch, Rajiv Khosla, Managing Director - Lumileds (a division of Philips) India said, "the fact that India today is facing a serious concern with air-pollution need no introduction. At present, with little to no respite to this situation, it is up to the citizens themselves to counter this hazard. With the newly launched Philips GoPure Compact 110 air purifier, Indian population would have access to a healthy and efficient solution to eliminate in-car air pollution." Philips claims that the GoPure Compact 110 can remove 99% of the air pollutants in 15 minutes. It's three stage multi layer filtration system removes both the PM 5 and the highly hazardous PM 2.5 (cigarette smoke, pollens, dust etc) particles with almost unmatched efficiency. In addition SelectFilter also neutralizes and removes up to 99% of toxic gaseous chemicals such as formaldehyde, toluene and TVOC, which is caused by exhaust fumes and industry pollution. Installation of the GoPure is quite easy and being small and compact it can fit at almost any location in your car, ranging from the dashboard, to the armrest or headrest to the boot space. Various mounting accessories including a $ metre 12V cable is provided for the same. It starts automatically with your car and be adjusted according to your personal preferences. It consumes less than 1% of your car battery so it is power efficient. The filter being a high quality multilayered filter, it is not recommended to wash it. However, the same can be bought online The filter has to be changed every 6 months. GoPure Compact 110 costs 7999/- and both the Product and the filter are exclusively available at Amazon.