The overall working and experience of the app it's perfectly with India's Social and cultural nuances.It all started with a simple online service founded a year ago by Bhatia, his colleague Rahul kumar from the same company MakeMyTrip and a guy named Hitesh Dingra from Letsbuy (Flipkart Owned). They are expectant to get 3.5 million downloads by the end of this year. But as of now the android app has more than 200,000 downloads. The Android and iOS mobile versions are already available and it will soon get a Windows app by next month or so. Bhatia said that the active users of the app, as a whole already use it for at least 40 mins a day. The company is still working hard to fit the app in the Indian environment and has got lot potential to come at par with Tinder. They are trying to expand their platform to Facebook and Youtube for a better interaction between two 'partners' to provide them a genuine real-world like experience.
Sachin bhatia, the co-founder of a well-known online travel site MakeMyTrip, has taken up the initiative to bring a Tinder-like dating platform to India, because an online dating system was something which this country lacked and Tinder - which is by far the best known example of massive online dating app isn't accessible to Indians. Moreover, even if there was such an Indian app, it still could not get the likes of the Indian youth. They don't easily rely or trust a 'stranger' over internet and there is hardly a chance that they might decide to have a rendezvous to know each other better. This is where TrulyMadly excels over the Timber app, even though the interface and working is similar, TrulyMadly resides and rates the users on a Trust-based score. Also two users can chat online only if both of them agree to. Hence, privacy is maintained pretty decently, allowing users to feel safe. It is to be noted that signing up for the service isn't all, you need to link your Facebook or any other social media, including phone numbers and photo to your TrulyMadly account for it to get verified. None of these details are leaked unless if you allow your 'partner' to know them. These verified accounts and strong privacy has led to the massive success of the app in India. While the Tinder app is totally location-specific, which is apt for such an app, the TrulyMadly mostly focuses on compatibility quizzes and trust-based score, though it also requires your location when the partners agree to show up their details. So from an Indian point-of-view, where most of the Indian teens are a bit conserved can gain confidence and 'trust' before meeting up. It works perfect in this aspect.