While the Tinder app is totally location-specific, which is apt for such an app, the TrulyMadly mostly focuses on compatibility quizzes and trust-based score, though it also requires your location when the partners agree to show up their details. So from an Indian point-of-view, where most of the Indian teens are a bit conserved can gain confidence and 'trust' before meeting up. It works perfect in this aspect.
The overall working and experience of the app it's perfectly with India's Social and cultural nuances.It all started with a simple online service founded a year ago by Bhatia, his colleague Rahul kumar from the same company MakeMyTrip and a guy named Hitesh Dingra from Letsbuy (Flipkart Owned). They are expectant to get 3.5 million downloads by the end of this year. But as of now the android app has more than 200,000 downloads. The Android and iOS mobile versions are already available and it will soon get a Windows app by next month or so. Bhatia said that the active users of the app, as a whole already use it for at least 40 mins a day. The company is still working hard to fit the app in the Indian environment and has got lot potential to come at par with Tinder. They are trying to expand their platform to Facebook and Youtube for a better interaction between two 'partners' to provide them a genuine real-world like experience.
