With every tech giant toying with the idea of a smart wearable, Sony is taking the competition up a notch. The Sony E-ink, aims to re-invent the basic timekeeping device itself with a new special (read secret) project. The watch, now being teased as Sony E-ink, on a crowdfunding site months ago. Initially, there was no mention of the Japanese Giant and it was called as the FES Watch. This ploy was developed to see the interest in the device without any big brand name being associated with it. According to reports by the WSJ, FES Watch was instead billed as the product of a company called Fashion Entertainments, but that group is actually a team of Sony employees looking at how e-paper can be used to manufacture fashion goods. The wearable uses e-paper for both the face and a wraparound band. The Fashion Entertainments unit is led by Hiroki Totoki, the new head of Sony’s smartphone efforts, and is part of a program of internal entrepreneurship conceived by Sony CEO Kazuo Hirai. The FES Watch had already raised close to $17000 on the funding website. Its interesting to see that the watch never made to the most popular crowfunding website Kickstarter. Turning e-paper into a fabric is a fantastic idea and offers a lot of benefits including the ability to change pattern and design of things you’re wearing in an instant, including coloured options. The strap material’s extremely low power draw means it should be able to last a long time without charging, and items made using it could easily be made to change their appearance based on movement and basic behavior, using simple motion sensors. There is no official word from Sony on whether the watch will get the smart moniker and its capabilities but we expect it to make a public announcement soon. The pre-orders start shipping in May with no word on general public release. Sony, if you are listening,
I we want this soon, very soon.