Microsoft has launched its first Lumia smartphone without Nokia branding, the Lumia 535 Dual SIM, in India. The phone costs ₹ 9199/- and will start shipping from November 28. The smartphone runs on Windows Phone 8.1 with Lumia Denim update and features a 5-inch IPS LCD display with a qHD (540x960 pixels) resolution packing a pixel density of 220 ppi. It also sports Corning Gorilla Glass 3 protection, a rarity in sub 10k phones the exception being Motorola. The Lumia 535 is powered by a quad-core Qualcomm Snapdragon 200 processor clocked at 1.2GHz alongside 1GB of RAM. There is 8GB of built-in storage that is further expandable via microSD card (up to 128GB). Much like other Lumia handsets, the Lumia 535 and Lumia 535 Dual SIM also get 15GB of free OneDrive cloud storage. One of the highlight features of the Lumia 535 is the 5-megapixel front-facing camera, which is reminiscent of the Lumia 730 and Lumia 735. The company touts, "The Lumia 535 not only provides you with crystal-clear imagery and the Lumia selfie app, but you'll also be able to get more in shot during those Skype calls." It also sports a 5-megapixel rear camera with an LED flash. Microsoft has announced that the Lumia 535, much like other Lumia handsets, will be available in Cyan, Bright Green, Bright Orange, White, Dark Grey, and Black colours. Clearly, Microsoft has a target audience set in mind. They are targeting the youth who require new shiny phones that do not break the bank. The smartphone also supports Bluetooth LE and can connect to accessories such as the Portable Wireless Speaker and Coloud Bang among others. Notably, the company had also announced a single-SIM version of the smartphone, the Microsoft Lumia 535, during the unveiling earlier this month. It will come with few bundled offers such as 2 months of free data connectivity with Vodafone, Jabong goodies worth of ₹ 6000/- and other offers from Flipkart, PayTM and BoxTV. It will be interesting to see how it performs against the bunch of Android devices priced similar but offers much better specs compared to Lumia 535.