[UPDATE] There are conflicting reports as to whether the free software is for China users only! We have reached out to Microsoft for confirmation and will update once we have any more information!
China tops the list in all the studies and surveys if talked about the use of pirated softwares in a country. Microsoft, the mighty of the Silicon Valley is also one of the biggest prey to piracy in world especially in China. But the company has decided to provide free updates to all the Chinese Windows users, doesn’t matter if they are using a genuine software or a pirated copy. Well, that’s an endowment for all the Chinese Windows user indeed.
It is Microsoft’s strategy to tackle piracy in China which has likeness of Bill Gates thoughts.
Bill Gates on piracy said, “They’ll get addicted, and then we’ll collect.”
According to the statistics, above 80% percent of the running Windows in China are not genuine or properly licensed. Terry Myerson, who runs Microsoft’s operating systems unit, announced the plan at the WinHEC technology conference in Shenzhen, China. Numerous assumptions can be made on this plan of Microsoft but Microsoft’s aim is clear that it wishes to overcome the failure of highly hyped Windows 8 by connecting as many as users with its upcoming Windows 10 which is going to launch in summer 2015.
Microsoft has also some other plans to avail the Windows experience for the Chinese with the help of country’s global giants. The company is working with Lenovo, Tencent Holdings Ltd., Qihoo 360 Technology Co. and Xiaomi to unveil Windows 10 for desktops as well as its test version for smartphones and to develop smartphone applications for the same.
Being an Indian and tech enthusiast, I am quite disappointed that India is not a part of Microsoft’s plan as Indians too have a great number of systems running on pirated copies of Windows. Statistics says that ~63% of Windows running in India are not genuine, quite low in my perspective. Anyways, Microsoft is not doing a charity by distributing upgrade of its operating system for free to hundreds and thousands of users in China. It’s a well planned move, might be a marketing strategy to promote Windows 10 on a large scale and with this move, the company may claim Windows 10, the most used operating system in the world, in near future.