Gone are those days when you had to wait for a 'discount day' and rush to grab that beautiful and expensive dress before someone could snatch it! Things have now changed a lot with Flipkart, Snapdeal, Amazon, Jabong, Yepme, Myntra and a lot more online shops. As these e-retailers compete to provide the best deals from time to time, we as consumers just keep waiting for that big discount day, everyday! Flipkart started it all with the 'Big Billion Day' shopping followed quickly by other e-retailers too. While some have been successful, others have been huge flops.Especially, Flipkart's 'Big Billion Day', a first from the online e-retail giant failed to meet customer expectations and it turned out to be a nightmare that still haunts the e-retail giant. Now, Myntra the Online fashion store acquired by Flipkart has started its 'End of Reason Sale' countering the End of Season sale from retailers. The big sale which is for two days, January 3rd & 4th has become the latest to face public ire. Customers have taken to twitter to express discontent over their shopping experience. Looks like no lessons are learnt from the 'Big Billion Day'. Let us wait and see how it turns out!