Also Read: Uber changes its Privacy PoliciesThis report was commissioned last year by uber where a company executive raised the idea of hiring researchers to examine and disclose activities of media critics. It was known that Uber executives sometimes used an internal tool called 'God View' to have an observation over customer rides, which also involves satisfactory ride by reporter. This particular incident provoked strong public criticism, including from Senator Al Franken, who sent letters to Uber and rival service Left asking about the companies' privacy procedures. In a conference call, it was dictated that Uber is significantly utilizing more resources to its privacy program than other companies in accordance of similar size, age and sector. If the reports are to be believed than the employees have received clear communication from management, particularly on the importance of privacy, and that the company's internal audit unit was about to exhibit their developing plans to evaluate the tone in at Uber's top-level in the context of regular audits.
Uber has been trying to rectify its image after being the butt of many controversies. They have recently released a report about potential possession of passenger data and concluded by providing efficient service and is required improve further to satisfy demands by users. Uber's Smartphone app has particular guidelines and specifications to enable accurate internal access control with proper data security and data retention as suggested by the lawyers. Uber is expected to improve privacy and data security by controlling major steps to provide training for employees and followed by making policies considered compatible to the customers for their better understanding with strict controls. Management is believed to be carried out at the San Francisco-based company, which preceding announced the report's findings in a blog post already begun putting the recommendations into action.