We all had tons of fun playing and making stuff out of Lego blocks – houses, planes, random figures and what not, but how about making your custom mobile phone using the same way? It does sound totally interesting for sure and this is what Project ARA is all about. The idea came from a similar concept of 2014 by Phonebloks and now it has been again brought to the surface with a different name and by ATAP (Advanced Technology and Projects group) at Motorola , i.e. Google. And they have joined hands and are determined to bring such a Lego-like-phone to the market, Instead of calling it Lego blocks , they call it Modules.