Uber, the on-demand-car giant has acquired mapping startup, deCarta for an undisclosed sum.
The 6-year-old company is finally beginning to spend the money it raised over the years on calculated acquisitions. Uber has been heavily relying on Google maps for a long time and it seems that it is trying to break the tradition.
deCarta provides a range of map services, including local map search, results based on location, turn-by-turn navigation and more. This will certainly benefit Uber in the long-run.
The deal was confirmed by an Uber spokesperson who said
A lot of the functionality that makes the Uber app so reliable, affordable and seamless is based on mapping technologies. With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps – for example UberPOOL, the way we compute ETAs, and others – and make the Uber experience even better for our users.
Google – the largest supporter and partner of Uber has always had a tense relationship with its cab-sharing service partner. Though there was some reasonable understanding between them, Google recently flared it up with its secret project focussing on developing its own ride-hailing app. Also Google is working on developing self-driving cars which is a cue for Uber to start its own journey, without Google.
The $40 billion valuation of Uber has helped it raise money quick for the acquisition. It has opened a robotics research facility in Pittsburgh aimed at developing self-driving cars and a partnership with Carnegie Mellon University to work on the self-driving technology.
All this has meant that things are going to go from bad to worse between Uber and Google. While it will be interesting to see how Google responds, Uber has begun to get ready to soar, spreading wings farther and higher.