Wearable technology, popularly known as “wearables” are clothing and accessories with incorporated miniature electronic devices and computer. The various designs are mainly used in aiding people’s routine task and also monitoring certain health related activities. This field of application has expanded manifold and nowadays, wearables are used for a variety of other functions like fitness monitoring, smart watches, monitoring vital statistics of patients and many more.
India is still catching up with global trend and if researchers and market analysis are to be believed, people will adopt the wearable tech in India, much faster than they did with cell phones.
Major international players are eyeing on India in launching their wearable. American chipmaker Broadcom, which deals with wireless technology like Wi-Fi, Bluetooth and GPS expects India to open big opportunities for wearable industry. Fitbit, the world’s biggest fitness device manufacturer is already planning to bring its entire lineup in India this July. The products are available for pre-order on Amazon!
Taiwanese Giant, HTC, will reportedly launch its line of wearable devices in India by the end of this year. Other than HTC, iconic brand Cross is also set to enter India with leather accessories incorporated with wearable technology. Their flagship product Grabado Tech+ wallet, winner of the coveted Red Dot design award has features like anti-theft mechanism. It is fabricated with Bluetooth trackers and can easily sync with the owner’s cell phone. With Cross App, if the wallet is stolen, it will transmit an alert to the owner’s phone and the app will show the location of the wallet in real-time.
While the demands of such wearables are much higher in western countries, the market in India is still very nascent and picking up speed. One can find many cheap Chinese knockoffs of almost all kinds of fitness bands and smart watches. Though the wearable market is yet to reach its full potential, it cannot be ignored that wearables are here to stay!
Submitted by: Arnab Chatterjee | Edited by: Jatin Jha