India has always been a great choice for MNCs as a consumer market. Not only India, its neighbor China too has emerged as a consumer hotspot for all those sectors which produce quality products at affordable costs. In the third quarter of 2014, International Data Corporation (IDC) announced India as the fastest growing smartphone market in Asia Pacific with the growth of 27% in afore mentioned quarter of 2014. Well, reasons are many for such growth of smartphone market in India but the one prime reason is our culture and diversity. This reason is not just a valid reason for the growth of smartphone market but also for the growth of India’s economy. India has the most number of reasons to celebrate life throughout the year and yes, we do.
This April is going to welcome numerous new comers in smartphone market of India by various manufacturers around the world. Let’s see what they have in them to impress consumers of India. Instead of focusing on the number game of the specifications, let’s find out how they are advantageous and different from others in their respective budget range.
- Project Caesar
Micromax is almost ready to launch the successor of its new brand Yu, code named Project Caesar. The posters launched by the company depicts that it is launching this device to compete with low budgeted Redmi 2 by Xiaomi. With everything greater or equivalent to Xiaomi Redmi 2 in numbers, looks of this phone may be quite similar to that of Yureka. But Caesar will feature CyanogenMod 12S or may feature new Oxygen OS instead of Android Kitkat which is featured in Xiaomi Redmi 2 as operating system. Complete specifications of Caesar are yet to be disclosed but can be guessed on the basis of specifications of Redmi 2. In the last quarter of 2014, Micromax replaced Samsung to become the number one manufacturer of smartphones in India. It’s not the first time that Micromax has taken one on one with its competitor, it had done this before when Samsung was leading Indian market. Now, the company is getting tough competition in budget smartphone segment from Chinese manufacturers like Gionee and Xiaomi in the country. Micromax’s strategy to tackle competition in the market has always benefitted the company, let’s see how this smartphone help it to attract more customers.
- Xiaomi Redmi 2
Xiaomi unveiled Redmi 2 in Mobile World Congress (MWC) in Barcelona this year. But this smartphone will hit Indian Markets in the end of March 2015. Get more information about this smartphone here. It is a low-budgeted smartphone ~₹6k, I count it as a feature because Xiaomi has tried to give some nice specifications in this package called Redmi 2. Xiaomi should have provided Android Lollipop with Redmi 2 instead of Kitkat, perhaps the company may give Lollipop update later. MiUI version 6 is there to refresh the user experience and Corning Gorilla Glass for display protection.
- Huawei Honor 6 Plus
Huawei unveiled Honor 6 Plus in December, 2014. Design and looks of this smartphone is quite identical to iPhone 4. Honor 6 plus is embedded with three 8MP camera, two at the back and one secondary camera. The dual 8MP cameras at the back give image quality like a 13MP camera. This smartphone can shoot multiple HDR images while other smartphones fail at this. Huawei has given a minimalistic camera application with numerous features to make it a complete camera smartphone which also have option to adjust the camera aperture. Device also features quite good display with ~401ppi. Price of this device is expected to be under ₹27k and is competing with Lenovo Vibe Shot and Asus Zenfone Zoom.
- Lenovo A7000 and Lenovo K3 Note
Lenovo presented A7000 in the Mobile World Congress (MWC) 2015 which is the successor of A6000. A7000 has got no special feature to impress consumers except its 2900mAH battery and its price. Click here to know more about Lenovo A7000. Lenovo K3 Note is a better smartphone when compared to Lenovo A7000 in all aspects with a little difference in the prices, other than that K3 Note has nothing to boast of. Lenovo K3 Note is expected to be priced around ₹9k.
- Asus Zenfone 2
Asus has gained a lot of popularity with its Zenfone series in India. Now, the company is all set to launch much awaited Zenfone 2 in April 2015. The looks and design of Zenfone 2 is quite similar to its predecessor. This smartphone may be the most successful smartphone among all the smartphones mentioned here with crisp 5.5 inches ~403ppi display. Asus ZenUI ends the boring and common android user experience. The best feature of Zenfone 2 is the quad-core Intel Atom Z3580 processor clocks at 2.3GHz which makes it uncommon. Also, Asus is promising world’s best ‘HDR technology’ for low light imaging in Zenfone 2. Asus Zenfone 2 is a great package and expected to be under ₹13k.
IDC analyzed that people buy new smartphone in every one or two years on an average worldwide. Scenario might be different in India but still manufacturers have their eyes on India. There are so many choices available for consumers to opt, so companies should also focus on after sales services and connectivity across the country. It’s going to be interesting to see which of the above mentioned smartphones impresses critics and consumers in India.